See our Instagram page @joxsox_ for a short series on our startup journey!

Hey, I'm Akin, the founder of Joxsox. I absolutely love my daily wear that I now have, and that is solely because of this brand and its amazing products.

Growing up just like anyone else, I experienced the issues in buying underwear. The chafing, lack of quality and most of all, expensive pricing annoyed me. The general story of it was that they were frequently used and rarely replenished, and having to split up the small amount of jox I had between mum's and dad' became a pain.

Needless to say, an affordable, comfortable and quality brand was born to help many others that need that comfort and feel on the daily. It really does put a smile up top and down under.

Follow my journey @akingianfrancesco, and follow our journey @joxsox_