See our Instagram page @joxsox_ for a short series on the startup journey!

Hey everyone! I'm Akin, the founder of Joxsox. Co-Founder if we're including mum & dad...

I absolutely love my daily wear that I now have, and that is solely because of this brand and its amazing products. Prior to Joxsox, we always had problems trying to find quality undies at a good price.

Growing up like anyone else, we experienced the issues in buying underwear. The chafing, lack of quality and most of all, expensive pricing annoyed us. The general story of it was that pairs were frequently used and rarely replenished, and having to split up the small amount of jox we had between our parent's house's became a pain.

Needless to say, an affordable, comfortable and quality brand was born to help many others that need that comfort and feel on the daily. It really does put a smile up top and down under.

Follow our journey via @joxsox_ and my personal @akingianfrancesco